Retail and CPG

Use the Power of Big Data To Improve Marketing and Customer Experience

big data in retail cpg

Go From Data To Action To Profit

The race to greater market share and profit margins puts enormous pressure on retailers and consumer packaged goods (CPG) companies to continually innovate their customer experience. But to truly personalize engagement, you have to truly know your customers. Who are they? What are their preferences, habits and needs? Do they feel that you really “get” them?

This data is readily available from social media and other sources; however, extracting valuable insights and turning them into actions is a daunting task. Partner with Clarity Insights, and take advantage of our retail and CPG expertise with using data and analytics to improve the customer experience, optimize your operations and marketing efforts, and boost your bottom line.

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Creating Effective Simplicity with the SAP HANA®  platform

Clarity helps clients use SAP HANA® software as a BI platform that unlocks business value faster while keeping IT infrastructure simple.

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Some of the ways Clarity achieves this for clients include:

  • Bringing a unique BI focused approach to SAP HANA® analytics that is holistic, and driven by data and business needs
  • Integrating a single, or multiple, SAP ECC ® instances and operational systems, alongside large external data sets
  • Seamlessly integrating multiple data sets within the SAP HANA® platform, enabling advanced analytics and key business needs
  • Avoiding data duplication and remove data silos through its integrated data model (including hot, warm and cold data)
  • Eliminating the need for two data warehouses (one for SAP® data and one EDW for everything else)
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What We Do

big data in retail cpg trade promo analytics

Trade Promotion Analytics

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big data in retail cpg demand forecasting

Demand Forecasting

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big data in retail cpg omni-channel marketing analytics

Omni Channel Marketing Analytics

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Supply Chain Optimization

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Moving to the Cloud

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Duane Lyons Managing Partner
Social login and other new sources of data are providing insight and context for a wealth of information about consumers. Those that can tie it together into valuable, accurate information will be the new market leaders. We know how to structure those systems, how to delve into the deepest layers that surround your data, and how to surface the real value waiting to be found.

Duane Lyons

Managing Partner