Retail and CPG

Use the Power of Big Data To Improve Marketing and Customer Experience


Go From Data To Action To Profit

The race to greater market share and profit margins puts enormous pressure on retailers and consumer packaged goods (CPG) companies to continually innovate their customer experience. But to truly personalize engagement, you have to truly know your customers. Who are they? What are their preferences, habits and needs? Do they feel that you really “get” them?

This data is readily available from social media and other sources; however, extracting valuable insights and turning them into actions is a daunting task. Partner with Clarity Insights, and take advantage of our retail and CPG expertise with using data and analytics to improve the customer experience, optimize your operations and marketing efforts, and boost your bottom line.

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What We Do

Trade Promotion Analytics
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Demand Forecasting
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Omni Channel Marketing Analytics
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Supply Chain Optimization
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Moving to the Cloud
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Social login and other new sources of data are providing insight and context for a wealth of information about consumers. Those that can tie it together into valuable, accurate information will be the new market leaders. We know how to structure those systems, how to delve into the deepest layers that surround your data, and how to surface the real value waiting to be found.

Duane Lyons

Managing Partner