Customer Analytics

Clarity is a Leader in Helping Companies Attract More of the Right Customers and Keeping Them

What has made Clarity Insights the company with the highest score for their current offering in Forrester’s Customer Analytics Wave™ Q3 2017 ?

 Clarity Insights uses machine learning and other advanced analytics techniques to help companies better understand and predict which of you prospects are most likely to convert, how (and where) to improve customer satisfaction, how to improve cross-sell/up-sell by presenting and which customers are most at risk of churning?

 

But Clarity is moving beyond the traditional way of thinking when it comes to these issues. To often, these problems of retention, etc. at looked at in isolation and in purely behavioral terms. Clarity Insights is able to help companies:

  • Get a detailed understanding of the customer journey and the impact of every touchpoint by industry and product
  • Help companies better understand the emotional aspects of customer experience
  • Measure customer lifetime value through advocacy as well as purchase

Read the Forrester Report to find out more

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Our Clients
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A top 10 financial services and insurance firm
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A global software firm 
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One of America's largest media firms
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A leading rideshare firm.
What We Do
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Customer Acquisition

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Customer Retention

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Customer Experience

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Enable Marketing personalization

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Enable Contextual Marketing

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Clarity Insights is Leading the Way With Emerging Analytical Techniques

 

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Geospatial Analytics

Clarity Insights has helped clients use geographic data in a wide range of customer analytics: from measuring the impact of changing health provider options on healthcare accessibility for patients, to the impact of store location on marketing

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Voice and Text Analytics

Voice data, such as recordings of calls to customer service agents, can be a source of great insight. Up until recently, however, it was difficult to analyze this data at scale. Clarity Insights has helped clients do just that using, among other things, neuro-linguistic programming, to gather insights related to customer satisfaction and experience.

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Social Media Analytics

Social media contains a treasure trove of data, but combining that data with existing customer files can be challenging. Clarity Insights uses sophisticated entity resolution techniques to resolve this issue, enabling more accurate customer segmentation and greater marketing personalization.

How we turn insights into action

 

Insights can help grow your business, but only if they are implemented. And 57% of CAOs say the biggest challenge to this is culture. Clarity Insights’ change management consultants address this issue, implementing change management programs that go beyond training to look at the process, communication and incentives changes needed to change culture.

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Our Solutions 

 

 

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Analytics COE

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Advanced Consumer Engagement

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Find out how Clarity Insights can help you 

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