Increasing Customer Retention

Clarity Insights Helped a Health Plan Better Understand and Lower Member Migration

Challenge

Understanding Behavior

What drives health plan members to change coverage? With the advent of the ACA and more individual choice in the health market, our client was looking to better understand what was driving customer decision making around switching plans. 

 

 

Solution

Build the Right Model

Clarity used association analysis, multivariate analysis, post hoc statistical testing and predictive modeling to create an analytics engine. The solution is continuously updated with new data and drive continuous insights.

Outcome

Tell The Reader More

Outputs from the engine directly support plan design and pricing, as well as member forecasting and retention activities. Combined with utilization predictions, this engine has increased revenue and profitability, reduced risk, and improved customer satisfaction.

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Technologies

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