Big Data Analytics Drives Bank’s Modern Marketing Campaigns


Answers needed for some major business questions

This leading regional bank sought greater insight into key business questions around loyalty, digital marketing and campaign effectiveness for their retail banking division.


Measurement + Integration = Insights

Clarity’s approach includes measurement of campaign effectiveness by newly defined “microsegments” combined with the integration of disparate web log information, producing insights not previously available due to technology and process limitations.


Campaign & digital marketing effectiveness

This advanced analytics and big data effort enabled an enriched view of the bank’s digital marketing efforts, delivering insights including campaign and digital marketing effectiveness by segment, product relevance by segment, and overall customer behavior.   

The client has also leveraged this information to launch strategic investments in customer experience and a big data platform to drive market growth.

Contact us


apache spark

Latest News 

Read our blog and see what what we're thinking about

Understanding the Potential of Augmented Data Analytics

Gartner recently published its report, “Top 10 Data and Analytics Technology Trends That Will Change Your Business.” As the authors of the report note: “These data and analytics technology trends

5 Reasons You Need Customer Data Analytics

Professor Leonard Schlesinger of the Harvard Business School, considered one of America’s foremost experts on customer service, had one of his greatest moments of insight while waiting in a grocery

Benefits of a Cloud Data Warehouse

The data warehouse (DW) has proven to be the main ingredient for business intelligence (BI) and advanced analytics. It’s very success, though, has led to a situation where companies are constantly


Find out how Clarity Insights can help you 

Contact us