Big Data Analytics Drives Bank’s Modern Marketing Campaigns


Answers needed for some major business questions

This leading regional bank sought greater insight into key business questions around loyalty, digital marketing and campaign effectiveness for their retail banking division.


Measurement + Integration = Insights

Clarity’s approach includes measurement of campaign effectiveness by newly defined “microsegments” combined with the integration of disparate web log information, producing insights not previously available due to technology and process limitations.


Campaign & digital marketing effectiveness

This advanced analytics and big data effort enabled an enriched view of the bank’s digital marketing efforts, delivering insights including campaign and digital marketing effectiveness by segment, product relevance by segment, and overall customer behavior.   

The client has also leveraged this information to launch strategic investments in customer experience and a big data platform to drive market growth.

Contact us 


apache spark

Latest News 

Read our blog and see what what we're thinking about

The #1 Secret Behind How AI is Driving Value-based Patient Care (What Providers and Payers NEED to Know)

Artificial intelligence offers many benefits to the healthcare sector – from improved patient experience to more effective decision support for providers – so it’s no surprise that the Artificial

Are you Laying the Critical Foundation for a Data-Centric Transformation?

Walmart. Amazon. Spotify. AirBnB. Lyft.  What do they have in common? A data obsession. As waves of data sources have drastically changed the industries to which they belong (or even new categories

Is Interoperability in Healthcare Still That Controversial? Why FHIR 4 is a Big Step Forward

When it comes to the exchange of data, application interoperability is crucial. That’s why this year’s debut of FHIR 4 – announced by the Health Level 7 board and advisory council – is an important


Find out how Clarity Insights can help you 

Contact us