Clarity Blog
Clarity Insights Blog

Health Innovation Framework - Ideation. Incubation. Industrialization

on Nov 9, 2017 2:37:12 PM By | Teresa Letlow | 0 Comments | Healthcare Advanced Analytics agile
Clarity Insight’s Health Innovation Framework has been formalized across years of client experiences and is applied both externally with Clarity clients and on internal Clarity initiatives within our Health Innovation Cloud. By embracing an agile methodology, clients are able to identify and prioritize ideas, test ideas, fail or achieve success in weeks to days, and take successes to market quickly. This reduces the risk associated with projects, providing the flexibility to start small and prove ROI before implementing across the organization.
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Is Bigger Always Better with Influencer Marketing?

on Oct 23, 2017 11:17:40 AM By | Mark Lewis | 0 Comments | marketing analytics marketing effectiveness
Influencer marketing has been positioned as the answer for marketers overwhelmed with the sheer vastness of the digital landscape and who need help cutting through the noise to reach their target audience. At some point in the sales cycle, prospects need validation from their peers that a particular service or product is worth purchasing, and an influencer marketing strategy provides that approval.
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Identifying Your Entire Customer and Prospect Universe

on Oct 19, 2017 6:20:00 AM By | Callie Wheeler | 0 Comments | Customer View micro-segmentation customer experience
What if you had a customer and prospect universe at your fingertips? A view of every customer and would-be customer means the ability to create segmentation frameworks, understand walletshare and pursue the best prospects. Data—whether collected over years or purchased—abounds. Market leaders are leveraging their data to create customer and prospect universes, where every customer and potential customer are identified, recorded and stored for analysis. This single view of the customer means targeting, segmentation and niche strategies are all possible.
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Top 3 Modern Data Architecture Mistakes

on Oct 16, 2017 6:30:00 AM By | Mark Lewis | 0 Comments | Big Data data architecture Data Warehouse Modernization
Transforming legacy data warehouse architecture to support real-time data processing is a massive undertaking, and it's not unusual for modernization efforts to hit some bumps along the way. To make creating a modern data architecture easier, learn from others' mistakes. Here are three of the most common mistakes companies make with their data warehouse modernization efforts:
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Your guide to cloud migration: The essentials

on Oct 12, 2017 12:00:00 PM By | Mark Lewis | 0 Comments | Cloud
While the cloud has permeated every corner of the business world, with more critical workloads than ever operating out of a hosted environment, there still remain some holdouts that have either resisted migrating certain platforms and processes to the cloud or rejected managed services outright. This resistance may not last much longer, though—industry expert David Linthicum sees a major uptick in cloud migration looming over the horizon.
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Clarity Insights Names Neil Huse as President

on Oct 12, 2017 8:13:42 AM By | Mark Lewis | 0 Comments |
Clarity Insights today announced that its board of directors has named Neil Huse as the company's president.
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How to measure offline marketing with data analytics

on Oct 10, 2017 1:48:53 PM By | Mark Lewis | 0 Comments | Big Data marketing analytics marketing effectiveness
Marketers use data analytics every day, to optimize campaign strategies and media buys, better engage with target audiences and measure effectiveness across digital channels. But what about offline marketing efforts—is it possible to take the same approach?
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What Is the Future of Marketing Mixed Models?

on Oct 5, 2017 12:34:42 PM By | Mark Lewis | 0 Comments | Social Media marketing analytics marketing effectiveness
For many marketers, marketing mixed modeling (MMM) has provided necessary insight into marketing effectiveness, especially as traditional marketing channels co-mingle with disruptive platforms like social media networks. MMM promises to illuminate marketing performance metrics and analyze various markets and channels so marketers can allocate their resources accordingly.
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How AI is driving automated buying forward

on Oct 2, 2017 12:00:19 PM By | Mark Lewis | 0 Comments | advertising Artificial Intelligence
Automation is ushering in a new age of digital advertising. In an industry so closely tied to human condition, known for creative that taps into emotion, it may seem counterintuitive to hand over critical processes to software and algorithms, but automated workflows have helped streamline advertising processes. Perhaps the most immediate application for the technology in this space is ad buying—and with the growing sophistication of artificial intelligence, these workflows stand to become more efficient and effective than ever before.
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