Clarity Insights

Clarity Insights is the largest consulting company in the US that focuses exclusively on data strategy, engineering, science and visualization.

Recent Posts

Why you should be using customer data and predictive analytics to prevent churn

on Feb 21, 2019 10:47:24 AM | By Clarity Insights | customer experience Predictive Analytics
Customer data is the key to practically everything—from personalization to product development to world peace (ok, maybe not that). And coupled with predictive analytics, customer data can help you prevent churn. 
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How to measure offline marketing with data analytics

Marketers use data analytics every day, to optimize campaign strategies and media buys, better engage with target audiences and measure effectiveness across digital channels. But what about offline marketing efforts—is it possible to take the same approach?
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How AI is driving automated buying forward

on Nov 1, 2017 8:46:00 AM | By Clarity Insights | advertising Artificial Intelligence
Automation is ushering in a new age of digital advertising. In an industry so closely tied to human condition, known for creative that taps into emotion, it may seem counterintuitive to hand over critical processes to software and algorithms, but automated workflows have helped streamline advertising processes. Perhaps the most immediate application for the technology in this space is ad buying—and with the growing sophistication of artificial intelligence, these workflows stand to become more efficient and effective than ever before.
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Is Bigger Always Better with Influencer Marketing?

Influencer marketing has been positioned as the answer for marketers overwhelmed with the sheer vastness of the digital landscape and who need help cutting through the noise to reach their target audience. At some point in the sales cycle, prospects need validation from their peers that a particular service or product is worth purchasing, and an influencer marketing strategy provides that approval.
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Identifying Your Entire Customer and Prospect Universe

What if you had a customer and prospect universe at your fingertips? A view of every customer and would-be customer means the ability to create segmentation frameworks, understand walletshare and pursue the best prospects. Data—whether collected over years or purchased—abounds. Market leaders are leveraging their data to create customer and prospect universes, where every customer and potential customer are identified, recorded and stored for analysis. This single view of the customer means targeting, segmentation and niche strategies are all possible.
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Top 3 Modern Data Architecture Mistakes

Transforming legacy data warehouse architecture to support real-time data processing is a massive undertaking, and it's not unusual for modernization efforts to hit some bumps along the way. To make creating a modern data architecture easier, learn from others' mistakes. Here are three of the most common mistakes companies make with their data warehouse modernization efforts:
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Your guide to cloud migration: The essentials

on Oct 12, 2017 2:00:00 PM | By Clarity Insights | Cloud
While the cloud has permeated every corner of the business world, with more critical workloads than ever operating out of a hosted environment, there still remain some holdouts that have either resisted migrating certain platforms and processes to the cloud or rejected managed services outright. This resistance may not last much longer, though—industry expert David Linthicum sees a major uptick in cloud migration looming over the horizon.
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Clarity Insights Names Neil Huse as President

on Oct 12, 2017 10:13:42 AM | By Clarity Insights |
Clarity Insights today announced that its board of directors has named Neil Huse as the company's president.
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What Is the Future of Marketing Mixed Models?

For many marketers, marketing mixed modeling (MMM) has provided necessary insight into marketing effectiveness, especially as traditional marketing channels co-mingle with disruptive platforms like social media networks. MMM promises to illuminate marketing performance metrics and analyze various markets and channels so marketers can allocate their resources accordingly.
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