Clarity Insights

Clarity Insights is the largest consulting company in the US that focuses exclusively on data strategy, engineering, science and visualization.

Recent Posts

Why you should be using customer data and predictive analytics to prevent churn

on Feb 21, 2019 8:47:24 AM | By Clarity Insights | customer experience Predictive Analytics
Customer data is the key to practically everything—from personalization to product development to world peace (ok, maybe not that). And coupled with predictive analytics, customer data can help you prevent churn. 
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AI Technology May be Attractive, But Are You Ready to Tie the Knot?

  Managers Risk Costly Blunders By Rushing Out AI Tech: Consultants As companies seem to be making a 'mad dash' towards integrating this technology, the more successful firms are taking a step back to look at the broader plan and identify long-term strategic goals with an identifiable roadmap for newer technologies being introduced into the market. 
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Customer Data Capabilities - A Technology, Media & Entertainment View

Optimize the Customer Journey The game has changed for every company that is part of the Technology, Media and Entertainment industries. The parameters that previously determined the winners and losers have shifted dramatically as technology transforms the way customers access content. And it's about the customers. 
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Health Innovation Framework - Ideation. Incubation. Industrialization

on Nov 9, 2017 2:37:12 PM | By Clarity Insights | Healthcare Advanced Analytics agile
Clarity Insight’s Health Innovation Framework has been formalized across years of client experiences and is applied both externally with Clarity clients and on internal Clarity initiatives within our Health Innovation Cloud. By embracing an agile methodology, clients are able to identify and prioritize ideas, test ideas, fail or achieve success in weeks to days, and take successes to market quickly. This reduces the risk associated with projects, providing the flexibility to start small and prove ROI before implementing across the organization.
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Is Bigger Always Better with Influencer Marketing?

on Oct 23, 2017 11:17:40 AM | By Clarity Insights | marketing analytics marketing effectiveness
Influencer marketing has been positioned as the answer for marketers overwhelmed with the sheer vastness of the digital landscape and who need help cutting through the noise to reach their target audience. At some point in the sales cycle, prospects need validation from their peers that a particular service or product is worth purchasing, and an influencer marketing strategy provides that approval.
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Identifying Your Entire Customer and Prospect Universe

What if you had a customer and prospect universe at your fingertips? A view of every customer and would-be customer means the ability to create segmentation frameworks, understand walletshare and pursue the best prospects. Data—whether collected over years or purchased—abounds. Market leaders are leveraging their data to create customer and prospect universes, where every customer and potential customer are identified, recorded and stored for analysis. This single view of the customer means targeting, segmentation and niche strategies are all possible.
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Top 3 Modern Data Architecture Mistakes

Transforming legacy data warehouse architecture to support real-time data processing is a massive undertaking, and it's not unusual for modernization efforts to hit some bumps along the way. To make creating a modern data architecture easier, learn from others' mistakes. Here are three of the most common mistakes companies make with their data warehouse modernization efforts:
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Your guide to cloud migration: The essentials

on Oct 12, 2017 12:00:00 PM | By Clarity Insights | Cloud
While the cloud has permeated every corner of the business world, with more critical workloads than ever operating out of a hosted environment, there still remain some holdouts that have either resisted migrating certain platforms and processes to the cloud or rejected managed services outright. This resistance may not last much longer, though—industry expert David Linthicum sees a major uptick in cloud migration looming over the horizon.
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Clarity Insights Names Neil Huse as President

on Oct 12, 2017 8:13:42 AM | By Clarity Insights |
Clarity Insights today announced that its board of directors has named Neil Huse as the company's president.
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