Danielle Hilson

Marketing Manager

Recent Posts

AI Technology May be Attractive, But Are You Ready to Tie the Knot?

  Managers Risk Costly Blunders By Rushing Out AI Tech: Consultants As companies seem to be making a 'mad dash' towards integrating this technology, the more successful firms are taking a step back to look at the broader plan and identify long-term strategic goals with an identifiable roadmap for newer technologies being introduced into the market. 
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Customer Data Capabilities - A Technology, Media & Entertainment View

Optimize the Customer Journey The game has changed for every company that is part of the Technology, Media and Entertainment industries. The parameters that previously determined the winners and losers have shifted dramatically as technology transforms the way customers access content. And it's about the customers. 
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Clarity CTO on Cloud Service Providers: theCUBE interview

on Jun 12, 2017 6:15:00 AM | By Danielle Hilson | Big Data Analytics Cloud
*Image taken from video originally posted by theCUBE on YouTube Tripp Smith, CTO of Clarity Insights, recently interviewed with Jeff Frick and George Gilbert, co-hosts of theCUBE, at the Data Platforms 2017 conference in Phoenix, AZ. Tripp weighed in on data in the cloud and other hot topics from the conference:
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Leveraging Customer Data Capabilities in Financial Services & Insurance

Winning the Hearts and Minds of your Customers The consumer economy has changed the game for every financial services and insurance company. Corporate success now depends on the ability to win customers’ hearts and minds. If you are reading this, not only do you know this, but you also know competition for the “best” customers is fiercer than ever. 
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Fast-Pitch Moneyball & Micro-Segmentation: Creating an Insights-Driven Organization

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Clarity Insights Announces Sponsorship of Hackathonclt!

on Mar 10, 2017 11:50:13 AM | By Danielle Hilson | Big Data
Image Available: http://www.marketwire.com/library/MwGo/2017/3/9/11G132612/Images/Charlotte_Hackathon_copy-cb041813c25bb1dcbfb2a259074bae56.jpg
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Bridging Communication Silos in Analytics Teams

on Aug 12, 2016 7:03:44 AM | By Danielle Hilson | Big Data Advanced Analytics
In the era of the enterprise data warehouse, many data analytics problems were tackled in a silo approach. Delivery pipelines were created for a series of "factories" (e.g. the strategy factory, the requirements factory, etc.), with each requiring specific tooling and their own isolated infrastructure, processes, and standards.
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Clarity's Behavioral Targeting Solution in Forrester Report

Improving marketing effectiveness and efficiency is the holy grail of marketing. That is because with so many factors influencing consumer behavior it is hard to account for all (or even many) of them. 
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Making Healthcare Healthier Through Analytics

on Aug 1, 2016 1:12:51 PM | By Danielle Hilson | Healthcare Big Data White Papers
In our tech society, industries are discovering they have more data than they know what to do with, including healthcare, where "estimates are that the healthcare sector has about 50 petabytes of data that is predicted to grow by a factor of 50 to 25,000 petabytes by 2020."  With all the recent changes for healthcare payers, including the Affordable Care Act and member centric relationship models, analyzing that data and transforming it into functional information that produces results is a major challenge.
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