What type of flowers should you get for your mother on her birthday? Let’s say she’s 60 years old and comes from Maine. She might love an arrangement that featured Lupines and Yellow Violets. Those are native to Maine. In addition to pleasing your mother, you’ve also just demonstrated the principles of advanced analytics. You instantly processed numerous variables about your mother’s preferences and came up with the perfect floral choices. But, what if your job was to recommend birthday flowers for 50,000,000 American women? That’s where things get interesting, and a bit challenging.