By Clarity Insights,
Clarity Insights is a strategic partner to the nation's leading data-driven brands.

Data point collection is a touchy topic for some patients, especially when news of medical information and financial data breaches spreads across newsfeeds. Why is data point collection imperative to improving patient care, safety, and outcomes? Let’s get down to brass tacks about data points—which ones should you collect and how that is connected to improvement across the board.

If you are a medical practice or hospital looking at designing a technology platform that integrates patient experience you will quickly find that the traditional pieces of information collected are far different from the data that the best healthcare management systems collect. For example, the IHC article explains that the “traditional healthcare encounter” only enables providers to “capture patient demographics and insurance and health history information.”

What the industry is realizing today is how important patient preferences and other personal attributes are and how incorporating those provides a more personalized experience to patients.

Here is a list of eleven preferences as noted in the IHC article.

  • Preferred name
  • Communication preference (mode of contact, time)
  • Language preference
  • Reminder preferences
  • Diet
  • Religious preferences
  • Beverages
  • Preferred TV channels
  • Preferred Magazines
  • Caregiver preferences
  • Payment preferences

As the trend toward consumerization within healthcare evolves, integrating the patient experience will become the standard rather than the exceptional thing to do in healthcare settings.

Consider what the article projects as the future of healthcare consumerization and what possibilities exist as your organization evolves to meet these expectations.

The next wave of healthcare consumerization also means utilizing your patient’s context, localization and mobility preferences in relationships with local industry. For example, if Patient-X is on a diabetic diet and walks into a restaurant, your provider application can assess what can be eaten from the menu. If there is a promotion at a fitness club in the community, a provider should be able to notify a patient and encourage them to start their exercise. Targeted promotions at pharmacies could also be delivered to patients in need of particular medicines on sale via e-coupons.

Increased consumerization of healthcare can also mean that providers give a personalized experience to patients during their hospital visits. For example, during inpatient stay, hospitals can ensure that patients have their preferred magazines (either via tablet or paper) and TV channels programmed in their room. Or, if a patient has a religious preference – for example, they do not wish to donate organs or receive blood transfusions – the hospital can be aware of that ahead of their visit and act accordingly.

Ready for Change?

Is your healthcare organization ready to advance forward with patient experience and patient satisfaction initiatives? Do you know how working toward these actually can help drive down costs? Let’s talk and we will share exactly how. Visit Clarity's Healthcare Practice.


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