The game has changed for every company that is part of the Technology, Media and Entertainment industries. The parameters that previously determined the winners and losers have shifted dramatically as technology transforms the way customers access content. And it's about the customers.
The winners are making better choices. Key customer data capabilities such as a single view of the customer, preference management, interaction management, customer journey management, and external and extended data management, help optimize the customer journey for customer-centric outcomes. If you aren't building these capabilities, you aren't leading.
Read the full White Paper here and start #winning.
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