Financial Services Partner Neetu Shaw has a bold proposition for financial institutions: if you don't have a data-driven culture in 2019, you're not only not going to see the success and growth market leaders will, you'll be setting yourself up for failure.
As financial services organizations prepare for the new year, her article on The Green Sheet is worth a read. Whether you're already working on a data-driven culture or want to learn what the term means, her article is a good overview.
Attention all acquiring banks, payment processors, ISOs and merchant level salespeople (MLSs): as you make your marketing and business plans for 2019, please understand that if creating a data driven culture isn't on the list, you may not see success in 2020.
There is no question that by 2020, disruptive fintech and banking models will have taken hold. A glimpse ahead shows rampant development and use of blockchain, continued rollout of biometrics, increased focus on cybersecurity, real-time personalized and automated customer experiences, and innovative cognitive and artificial untelligence (AI) technologies at play.
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