Hey, advertising agencies: You need to embrace big data

At first, it may have seemed big data wasn't much more than a tech buzzword. It's understandable if your agency was skeptical of big data's potential—after all, plenty of tech fads have come and gone over the years, and it could have been just another flash in the pan.
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Great customer experience requires an understanding of needs

You may think great customer experience means a coupon for birthdays, and it might. Or you may think it means personalized recommendations next time a customer logs onto your site, and that could be part of it. But ultimately, all great customer experience is built on a foundation: understanding customer needs.
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Webinar Replay: The Age of the Digital Insurance Customer & Importance of the Analytical 360

Last month we hosted a roundtable-based webinar, with our technology partner, Hortonworks, that focused on the challenge of enabling the digital customer experience with the goal of enhanced profitability, lowering costs and creating stronger customer loyalty. Many companies are struggling to achieve this goal, challenged by a history of policy and/or product-based business models. Additionally, many continue to use a traditional MDM-based approach to solve customer data.
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Pokemon Go and the Power of Geospatial Analytics

Pokémon GO is an incredible case study in the power of relevant hyperlocal targeting and geospatial analytics. In case you don’t know what we’re talking about, Pokémon GO is a free-to-play, location-based augmented reality game based on a popular cartoon franchise, where cartoon monsters roam the lands, and your job is to find, capture, and train them.
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Keys to Customer Engagement in a Social Media World Part 1

on Aug 31, 2015 10:28:11 AM | By Danielle Hilson | Consumer720 Advanced Consumer Engagement Retail
The Keys to Customer Engagement in a Social Media World (Shoppertech.org -- Part 1) Duane Lyons, Clarity Solution Group Practice Leader for Retail & Consumer Packaged Goods, featured on Shoppertech.org
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How Personalization Can Remedy Health Management Experience

Insight: How Personalization Can Remedy the Health Management Experience (HealthcareFinanceNews.com) Neil Huse, Practice Lead-Health & Life Sciences, Healthcarefinancenews.com: In his article, "Insight: How Personalization Can Remedy the Health Management Experience", Neil Huse expands on the necessity of consumer engagement in the health management industry.
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