Hey, advertising agencies: You need to embrace big data

At first, it may have seemed big data wasn't much more than a tech buzzword. It's understandable if your agency was skeptical of big data's potential—after all, plenty of tech fads have come and gone over the years, and it could have been just another flash in the pan.
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Great customer experience requires an understanding of needs

You may think great customer experience means a coupon for birthdays, and it might. Or you may think it means personalized recommendations next time a customer logs onto your site, and that could be part of it. But ultimately, all great customer experience is built on a foundation: understanding customer needs.
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Pokemon Go and the Power of Geospatial Analytics

Pokémon GO is an incredible case study in the power of relevant hyperlocal targeting and geospatial analytics. In case you don’t know what we’re talking about, Pokémon GO is a free-to-play, location-based augmented reality game based on a popular cartoon franchise, where cartoon monsters roam the lands, and your job is to find, capture, and train them.
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