How AI is driving automated buying forward

on Nov 1, 2017 8:46:00 AM | By Clarity Insights | advertising Artificial Intelligence
Automation is ushering in a new age of digital advertising. In an industry so closely tied to human condition, known for creative that taps into emotion, it may seem counterintuitive to hand over critical processes to software and algorithms, but automated workflows have helped streamline advertising processes. Perhaps the most immediate application for the technology in this space is ad buying—and with the growing sophistication of artificial intelligence, these workflows stand to become more efficient and effective than ever before.
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Hey, advertising agencies: You need to embrace big data

At first, it may have seemed big data wasn't much more than a tech buzzword. It's understandable if your agency was skeptical of big data's potential—after all, plenty of tech fads have come and gone over the years, and it could have been just another flash in the pan.
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Avoiding the creepiness factor as 1:1 marketing approaches

1:1 marketing can seem overwhelming if not handled moderately.  Thanks to advancements in digital marketing analytics, one-to-one (1:1) marketing is now a very real possibility for businesses across the digital landscape. If employed properly, 1:1 marketing promises more targeted consumer outreach by defining individual users beyond mere demographics. Companies can truly guide consumers to the products, services and promotions that matter most to them.
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