How to measure offline marketing with data analytics

Marketers use data analytics every day, to optimize campaign strategies and media buys, better engage with target audiences and measure effectiveness across digital channels. But what about offline marketing efforts—is it possible to take the same approach?
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Top 3 Modern Data Architecture Mistakes

Transforming legacy data warehouse architecture to support real-time data processing is a massive undertaking, and it's not unusual for modernization efforts to hit some bumps along the way. To make creating a modern data architecture easier, learn from others' mistakes. Here are three of the most common mistakes companies make with their data warehouse modernization efforts:
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Hey, advertising agencies: You need to embrace big data

At first, it may have seemed big data wasn't much more than a tech buzzword. It's understandable if your agency was skeptical of big data's potential—after all, plenty of tech fads have come and gone over the years, and it could have been just another flash in the pan.
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What does real-time stream processing mean for big data?

In the pursuit of advanced analytics maturity, some organizations focus a little too much on the "big" aspect of big data. Certainly, big data analytics requires the collection of vast amounts of information, but that's only one part of the equation. 
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Integrating HANA and HADOOP within SAP: Data Federation Options

on Aug 31, 2017 8:30:00 AM | By Clarity Insights | Big Data data integration SAP HANA
On one side, you have HANA®, an efficient high performance in-memory platform, and on the other side you have HADOOP®, a framework built for massive storage, enormous processing power and built for concurrency. 
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Data and Analytics Company hits 9 year Inc. 5000 streak

on Aug 22, 2017 8:10:00 AM | By Clarity Insights | Big Data Advanced Analytics
  Chicago, IL - August 16, 2017 - Clarity Insights announced today that Inc. Magazine has named the company a fastest-growing private company in America for the 9th consecutive year on their 36th annual Inc. 5000 list.
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What we can learn from Capital One anti-money laundering probe

Of all the pressing concerns facing the financial services industry today, fraud prevention may be the most difficult to get right. As technology gets more advanced, fraudsters become more sophisticated, taking advantage of new weaknesses and scamming financial firms and their customers for massive sums of money. On average, organizations lose five percent of their annual revenue due to fraud each year, according to the Association of Certified Fraud Examiners.
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SAP HANA & Hadoop - Is Your Data Hot or Not?

on Aug 10, 2017 8:20:00 AM | By Clarity Insights | Hadoop Big Data SAP HANA
Buzzwords such as Big Data, In-Memory, Hot Data and Cold Data inundate our world, but what do these words really mean and how does it impact your landscape?
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Domestic Sourcing: Why Clarity is 100% Onshore

Outsourcing’s American counterpart--domestic sourcing--is in the news. After years of hiring offshore workers to augment staff and cut labor costs, businesses are recognizing onshore talent is worth the investment.
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