Clarity Insights Blog

Understanding the emotional elements of CX

on May 30, 2017 6:15:00 AM By | Mark Lewis | 0 Comments | customer experience customer satisfaction brand Big Data
In the current environment, customer experience (CX) is much more complex than many organizations realize. While taking a look at basic metrics like purchase history and rising revenues can be telling, there is a deeper level that companies should seek when analyzing CX. Enter an emotional connection with the brand, which is now more important than customer satisfaction, according to Harvard Business Review.
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