Clarity Insights Blog

Understanding the emotional elements of CX

on May 30, 2017 6:15:00 AM By | Mark Lewis | 0 Comments | customer experience customer satisfaction brand Big Data
In the current environment, customer experience (CX) is much more complex than many organizations realize. While taking a look at basic metrics like purchase history and rising revenues can be telling, there is a deeper level that companies should seek when analyzing CX. Enter an emotional connection with the brand, which is now more important than customer satisfaction, according to Harvard Business Review.
Read More

Recent Posts

CATEGORIES

see all