It is not breaking news that organizations are dealing with data growing at exponential rates. What the headlines fail to reveal, however, are the deeper challenges that companies face as a result of wading through this sea of data. As data volumes grow, IT struggles to keep up, forcing business units to dig into data themselves to try to address critical questions. However, they simply do not have the time nor the resources to both process the data and craft a story around their findings. By skipping the latter step, organizations are left with reports addressing a narrow subset of questions that fail to tell the whole story.