Use Big Data and Social Media for a 360º Customer View

“The world is now awash in data, and we can see consumers in a lot clearer ways.” —Max Levchin, co-founder of PayPal The advent of big data has been a game-changer for business intelligence and, to an extent, sales and marketing efforts. Businesses today have more information about their customers than ever before. However, it’s primarily one-dimensional, gathered by the company for the company—little insight is provided by the customers themselves.
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Clarity's Behavioral Targeting Solution in Forrester Report

Improving marketing effectiveness and efficiency is the holy grail of marketing. That is because with so many factors influencing consumer behavior it is hard to account for all (or even many) of them. 
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Engage Healthcare Consumers as Partners in Lifetime Wellness

on Oct 23, 2015 9:31:37 AM | By Julie Ross | Healthcare Consumer720 Hadoop on Wheels Big Data
At Clarity, we help you engage consumers in meaningful ways. We can help you segment specific communities so you can better target their specific needs. The goal is 1:1 healthcare. Learn more in this video with Neil Huse, Clarity Practice Leader.
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Keys to Customer Engagement in a Social Media World Part 1

on Aug 31, 2015 10:28:11 AM | By Danielle Hilson | Consumer720 Advanced Consumer Engagement Retail
The Keys to Customer Engagement in a Social Media World (Shoppertech.org -- Part 1) Duane Lyons, Clarity Solution Group Practice Leader for Retail & Consumer Packaged Goods, featured on Shoppertech.org
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How Personalization Can Remedy Health Management Experience

Insight: How Personalization Can Remedy the Health Management Experience (HealthcareFinanceNews.com) Neil Huse, Practice Lead-Health & Life Sciences, Healthcarefinancenews.com: In his article, "Insight: How Personalization Can Remedy the Health Management Experience", Neil Huse expands on the necessity of consumer engagement in the health management industry.
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Building Consumer Loyalty in the Digital Age

Building Consumer Loyalty in the Digital Age (Data-Informed.com) The digital age that we live in has sparked a measurable difference in consumer products and methods of purchase. 
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Big Data and Analytics in Retail and Consumer Products

on Mar 26, 2015 8:59:52 AM | By Danielle Hilson | Consumer720 Big Data Retail
Webinar Playback - Big Data and Analytics in Retail and Consumer Products Many organizations are leveraging social media to understand consumer sentiment and opinions about brands and products.
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