Online Merge Offline (OMO): Understanding Your Customers’ Needs Wherever They Are

At the close of 2018, nearly 50% of global retail and wholesale busine...

Data & Analytics Trends: 2019 Highlights and 2020 Predictions

We’ve reached the new decade and that means you’re either busy wrappin...

Survive or Thrive? Data and Analytics Trends That are Reshaping Corporate Priorities

As market research suggests, your strategy  for data and analytics is ...

Understanding the Potential of Augmented Data Analytics

Gartner recently published its report, “Top 10 Data and Analytics Tech...

5 Reasons You Need Customer Data Analytics

Professor Leonard Schlesinger of the Harvard Business School, consider...

What Are Advanced Analytics?

What type of flowers should you get for your mother on her birthday? L...

Why You Should be Using Customer Data and Predictive Analytics to Prevent Churn

Customer data is the key to practically everything—from personalizatio...

Customer Analytics | 2 min read

How to Measure Offline Marketing with Data Analytics

Marketers use data analytics every day, to optimize campaign strategie...