The customer is always right. Uh, no... what if the customer wants something that’s bad for your business? Then, that customer is right… and wrong. Problem is, how will you know? This is what having a customer data strategy is all about. Deep, effective analysis of customer data can yield insights that help your business grow by focusing on the right customers with profitable products and services you know they want. Executing a successful customer data strategy can be challenging, but there are proven best practices to help you leverage customer data for increased profitability.