Clarity Insights Blog

AI Technology May be Attractive, But Are You Ready to Tie the Knot?

  Managers Risk Costly Blunders By Rushing Out AI Tech: Consultants As companies seem to be making a 'mad dash' towards integrating this technology, the more successful firms are taking a step back to look at the broader plan and identify long-term strategic goals with an identifiable roadmap for newer technologies being introduced into the market. 
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Customer Data Capabilities - A Technology, Media & Entertainment View

Optimize the Customer Journey The game has changed for every company that is part of the Technology, Media and Entertainment industries. The parameters that previously determined the winners and losers have shifted dramatically as technology transforms the way customers access content. And it's about the customers. 
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Identifying Your Entire Customer and Prospect Universe

on Oct 19, 2017 6:20:00 AM By | Callie Wheeler | 0 Comments | Customer View customer experience micro-segmentation
What if you had a customer and prospect universe at your fingertips? A view of every customer and would-be customer means the ability to create segmentation frameworks, understand walletshare and pursue the best prospects. Data—whether collected over years or purchased—abounds. Market leaders are leveraging their data to create customer and prospect universes, where every customer and potential customer are identified, recorded and stored for analysis. This single view of the customer means targeting, segmentation and niche strategies are all possible.
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Core Systems Transformation for Insurers

on Sep 27, 2017 6:24:00 AM By | Callie Wheeler | 0 Comments | Insurance Analytics White Papers customer experience
The promise of greater data analysis capabilities is the motivation behind most core systems transformations, and for insurers, those capabilities carry the possibility of mitigating risk, lowering costs, improving customer experience and simplifying processes. What’s not to love?
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Great customer experience requires an understanding of needs

on Sep 13, 2017 6:25:00 AM By | Callie Wheeler | 0 Comments | Advanced Consumer Engagement customer experience data integration
You may think great customer experience means a coupon for birthdays, and it might. Or you may think it means personalized recommendations next time a customer logs onto your site, and that could be part of it. But ultimately, all great customer experience is built on a foundation: understanding customer needs.
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4 Problems With the Way You're Measuring Marketing Effectiveness

on Sep 11, 2017 6:17:00 AM By | Mark Lewis | 0 Comments | marketing analytics marketing effectiveness customer experience
The digital age has ushered in a new set of challenges for marketers. With an expanded list of channels, touchpoints and consumer platforms to account for, comprehensive and quality marketing can be difficult to achieve.
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Connecting the Data Dots: Customer Experience

on Aug 28, 2017 6:30:00 AM By | Callie Wheeler | 0 Comments | customer experience Big Data Retail
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AI and natural language processing can improve CX, but projects must be strategic

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Is Your Company Culture Customer-Centric?

on Jun 21, 2017 6:30:00 AM By | Callie Wheeler | 0 Comments | customer experience White Papers customer satisfaction Data Culture
There are three types of companies when it comes to customer-centric culture: those who have a truly customer-centric culture, those that wish they did, and those that think they do. Which type is your company?
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