Customer Experience | 3 min read

The Customer is Always...Oh, Never Mind...The Art of a Customer Data Strategy

The customer is always right. Uh, no... what if the customer wants som...

Why you should be using customer data and predictive analytics to prevent churn

Customer data is the key to practically everything—from personalizatio...

Identifying Your Entire Customer and Prospect Universe

What if you had a customer and prospect universe at your fingertips? A...

Great customer experience requires an understanding of needs

You may think great customer experience means a coupon for birthdays, ...

4 Problems With the Way You're Measuring Marketing Effectiveness

The digital age has ushered in a new set of challenges for marketers. ...

AI and natural language processing can improve Customer Experience

 

Is Your Company Culture Customer-Centric?

There are three types of companies when it comes to customer-centric c...

How to Improve Customer Experience Using Neural Networks

Everyone wants to know how to improve customer experience to increase ...