Identifying Your Entire Customer and Prospect Universe

What if you had a customer and prospect universe at your fingertips? A view of every customer and would-be customer means the ability to create segmentation frameworks, understand walletshare and pursue the best prospects. Data—whether collected over years or purchased—abounds. Market leaders are leveraging their data to create customer and prospect universes, where every customer and potential customer are identified, recorded and stored for analysis. This single view of the customer means targeting, segmentation and niche strategies are all possible.
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Use Big Data and Social Media for a 360º Customer View

“The world is now awash in data, and we can see consumers in a lot clearer ways.” —Max Levchin, co-founder of PayPal The advent of big data has been a game-changer for business intelligence and, to an extent, sales and marketing efforts. Businesses today have more information about their customers than ever before. However, it’s primarily one-dimensional, gathered by the company for the company—little insight is provided by the customers themselves.
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