What Lies Beneath Successful Customer Engagement Isn’t What You Think

Why data governance sets your vision on the customer-centric long game

Data Management | 5 min read

The $50 Million Typo: Master Data Management Best Practices

When John Smith is Not John Smith. A Cautionary Tale of Unmastered Dat...

What Will Augmented Data Management Mean for Your Organization?

To understand augmented data management, it’s first necessary to know ...

No More Data Fabrics. It’s Time for the Data Trampoline.

Another day, another data management metaphor... Gartner, for example,...

4 Data Governance Best Practices You Need to Follow

In the rush to get exciting, advanced analytics projects off the groun...

Are Your Big Data Projects Failing? Understanding Why (and What to Change Next Time)

Big data has shown tremendous promise, yet it's common to hear about b...

Data Lake Management: 4 Keys to Avoiding a Data Swamp

  If you’re responsible for data governance, you’re likely all too fam...

The CMO's Alternatives to In-House Data Analytics

Marketing is increasingly a data-driven discipline, with brands depend...