Pokemon Go and the Power of Geospatial Analytics

Pokémon GO is an incredible case study in the power of relevant hyperlocal targeting and geospatial analytics. In case you don’t know what we’re talking about, Pokémon GO is a free-to-play, location-based augmented reality game based on a popular cartoon franchise, where cartoon monsters roam the lands, and your job is to find, capture, and train them.
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