Can machine learning improve content marketing effectiveness?

on Sep 28, 2017 8:32:00 AM | By Clarity Insights | Machine Learning marketing effectiveness
The idea of a thinking machine may sound like a far-off, heady concept fit for Sci-Fi stories, but analytics firms have made machine learning very much a reality. Software that can continually learn from exposure to new and larger sets of data—and optimize its behavior accordingly—is a powerful tool ripe for numerous applications. One of the most exciting potential use cases for machine learning is in content marketing.
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Clarity’s Meltem Ballan on Big Data Recognition Technology

on Jul 20, 2017 8:30:00 AM | By Clarity Insights | Machine Learning Big Data Image Recognition
Clarity’s own Dr. Meltem Ballan, data scientist, was recently featured in a piece on big data image recognition technology for TheServerSide.com, a JavaScript online community. Drawing on her expertise in the advances in image recognition using machine learning, Ballan’s over 20 years of experience in the field provide context and insight into this “next frontier.”
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Machine Learning in Spark with MLLib: Beyond Word Count

on Feb 26, 2016 9:47:47 AM | By Clarity Insights | Hadoop Machine Learning Big Data
Apache Spark™ brings great improvements in speed compared to traditional Hadoop MapReduce (checkout the Terasort challenge) and one area in which it really shines is Machine Learning, especially with Hadoop. While many introductions to Apache Spark give a demonstration using the canonical word count example, let’s dive into something a little more in-depth.
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