How to measure offline marketing with data analytics

Marketers use data analytics every day, to optimize campaign strategie...

Is Bigger Always Better with Influencer Marketing?

Influencer marketing has been positioned as the answer for marketers o...

What Is the Future of Marketing Mixed Models?

For many marketers, marketing mixed modeling (MMM) has provided necess...

4 Problems With the Way You're Measuring Marketing Effectiveness

The digital age has ushered in a new set of challenges for marketers. ...

Collecting the Right Data to Personalize Customer Journeys

This is the era of personalization, from your coffee order to your Spo...

Avoiding the creepiness factor as 1:1 marketing approaches

1:1 marketing can seem overwhelming if not handled moderately.  Thanks...

FCC changes may make 1:1 marketing a reality

Federal Communications Commission Chairman Ajit Pai made a lot of nois...