How to measure offline marketing with data analytics

Marketers use data analytics every day, to optimize campaign strategies and media buys, better engage with target audiences and measure effectiveness across digital channels. But what about offline marketing efforts—is it possible to take the same approach?
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Is Bigger Always Better with Influencer Marketing?

Influencer marketing has been positioned as the answer for marketers overwhelmed with the sheer vastness of the digital landscape and who need help cutting through the noise to reach their target audience. At some point in the sales cycle, prospects need validation from their peers that a particular service or product is worth purchasing, and an influencer marketing strategy provides that approval.
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What Is the Future of Marketing Mixed Models?

For many marketers, marketing mixed modeling (MMM) has provided necessary insight into marketing effectiveness, especially as traditional marketing channels co-mingle with disruptive platforms like social media networks. MMM promises to illuminate marketing performance metrics and analyze various markets and channels so marketers can allocate their resources accordingly.
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4 Problems With the Way You're Measuring Marketing Effectiveness

The digital age has ushered in a new set of challenges for marketers. With an expanded list of channels, touchpoints and consumer platforms to account for, comprehensive and quality marketing can be difficult to achieve.
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Collecting the Right Data to Personalize Customer Journeys

on Jun 28, 2017 8:30:00 AM | By Clarity Insights | Big Data White Papers marketing analytics
This is the era of personalization, from your coffee order to your Spotify playlist. Yesterday’s marketing miracle is now a foregone conclusion: consumers expect personalization across the customer journey. From relevant content, to suggestions they'll like, to the right solution for their individual needs, businesses are investing in personalization without any sign of slowing down.
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Avoiding the creepiness factor as 1:1 marketing approaches

1:1 marketing can seem overwhelming if not handled moderately.  Thanks to advancements in digital marketing analytics, one-to-one (1:1) marketing is now a very real possibility for businesses across the digital landscape. If employed properly, 1:1 marketing promises more targeted consumer outreach by defining individual users beyond mere demographics. Companies can truly guide consumers to the products, services and promotions that matter most to them.
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FCC changes may make 1:1 marketing a reality

Federal Communications Commission Chairman Ajit Pai made a lot of noise recently with proposed changes to federal policies governing cable companies and ISPs, changes that could result in making one-to-one (1:1) marketing a reality.
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