How to measure offline marketing with data analytics

Marketers use data analytics every day, to optimize campaign strategie...

Is Bigger Always Better with Influencer Marketing?

Influencer marketing has been positioned as the answer for marketers o...

What Is the Future of Marketing Mixed Models?

For many marketers, marketing mixed modeling (MMM) has provided necess...

Can machine learning improve content marketing effectiveness?

The idea of a thinking machine may sound like a far-off, heady concept...

4 Problems With the Way You're Measuring Marketing Effectiveness

The digital age has ushered in a new set of challenges for marketers. ...