How to measure offline marketing with data analytics

Marketers use data analytics every day, to optimize campaign strategies and media buys, better engage with target audiences and measure effectiveness across digital channels. But what about offline marketing efforts—is it possible to take the same approach?
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Is Bigger Always Better with Influencer Marketing?

Influencer marketing has been positioned as the answer for marketers overwhelmed with the sheer vastness of the digital landscape and who need help cutting through the noise to reach their target audience. At some point in the sales cycle, prospects need validation from their peers that a particular service or product is worth purchasing, and an influencer marketing strategy provides that approval.
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What Is the Future of Marketing Mixed Models?

For many marketers, marketing mixed modeling (MMM) has provided necessary insight into marketing effectiveness, especially as traditional marketing channels co-mingle with disruptive platforms like social media networks. MMM promises to illuminate marketing performance metrics and analyze various markets and channels so marketers can allocate their resources accordingly.
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Can machine learning improve content marketing effectiveness?

on Sep 28, 2017 8:32:00 AM | By Clarity Insights | Machine Learning marketing effectiveness
The idea of a thinking machine may sound like a far-off, heady concept fit for Sci-Fi stories, but analytics firms have made machine learning very much a reality. Software that can continually learn from exposure to new and larger sets of data—and optimize its behavior accordingly—is a powerful tool ripe for numerous applications. One of the most exciting potential use cases for machine learning is in content marketing.
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4 Problems With the Way You're Measuring Marketing Effectiveness

The digital age has ushered in a new set of challenges for marketers. With an expanded list of channels, touchpoints and consumer platforms to account for, comprehensive and quality marketing can be difficult to achieve.
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