Avoiding the creepiness factor as 1:1 marketing approaches

1:1 marketing can seem overwhelming if not handled moderately.  Thanks to advancements in digital marketing analytics, one-to-one (1:1) marketing is now a very real possibility for businesses across the digital landscape. If employed properly, 1:1 marketing promises more targeted consumer outreach by defining individual users beyond mere demographics. Companies can truly guide consumers to the products, services and promotions that matter most to them.
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FCC changes may make 1:1 marketing a reality

Federal Communications Commission Chairman Ajit Pai made a lot of noise recently with proposed changes to federal policies governing cable companies and ISPs, changes that could result in making one-to-one (1:1) marketing a reality.
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The Future of TV is Today: How TV is Using Big Data

on Jun 1, 2017 8:15:00 AM | By Clarity Insights | Big Data Media & Entertainment Analytics
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Think Process & Innovation Are at Odds? Think Again

Think about how you start your day. If you are like me, you have prescribed rituals you go through when you wake up. They may look something like this:
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