Clarity Insights Blog

Avoiding the creepiness factor as 1:1 marketing approaches

on Jun 15, 2017 6:30:00 AM By | Mark Lewis | 0 Comments | marketing analytics Media & Entertainment advertising
1:1 marketing can seem overwhelming if not handled moderately.  Thanks to advancements in digital marketing analytics, one-to-one (1:1) marketing is now a very real possibility for businesses across the digital landscape. If employed properly, 1:1 marketing promises more targeted consumer outreach by defining individual users beyond mere demographics. Companies can truly guide consumers to the products, services and promotions that matter most to them.
Read More

FCC changes may make 1:1 marketing a reality

on Jun 8, 2017 6:15:00 AM By | Mark Lewis | 0 Comments | Big Data Analytics Media & Entertainment marketing analytics
Federal Communications Commission Chairman Ajit Pai made a lot of noise recently with proposed changes to federal policies governing cable companies and ISPs, changes that could result in making one-to-one (1:1) marketing a reality.
Read More

The Future of TV is Today: How TV is Using Big Data

on Jun 1, 2017 6:15:00 AM By | Callie Wheeler | 0 Comments | Media & Entertainment Big Data Analytics
Read More

Think Process & Innovation Are at Odds? Think Again

Think about how you start your day. If you are like me, you have prescribed rituals you go through when you wake up. They may look something like this:
Read More

Stretch Advertising Dollars with a 720 Degree Customer View

on Oct 23, 2015 9:05:35 AM By | Julie Ross | 0 Comments | Media & Entertainment
Stretch Your Advertising Dollars with a 720 Degree Customer View At Clarity, we provide you with a 720 degree view into your customer by harvesting customer preferences, buyer behavior, historical transactions and interaction with social media. Find news ways to stretch your advertising dollars by watching this video with Cavan Dunn, Clarity Practice Leader.
Read More

What Are Consumers Paying Attention To? We Help You Find Out

on Oct 23, 2015 8:25:57 AM By | Julie Ross | 0 Comments | Media & Entertainment
What Are Consumers Paying Attention To? We Help You Find Out. At Clarity, we help our clients increase advertising revenue by knowing what consumers are paying attention to. Through marketing optimization, mobile data & analytics, and advanced consumer engagement we are transforming business for our clients. Learn more from Cavan Dunn, Clarity Practice Leader, in this video.
Read More

How to Avoid Turning Your Data Lake into a Data Swamp

How to Avoid Turning Your Enterprise Data Lake into a Data Swamp (TDWI.org) Tripp Smith, Clarity Solution Group CTO, featured on TDWI.org Excerpt from TDWI.org:  “As the Hadoop ecosystem has matured and gained increasing traction in mature industries, it is clear that the potential benefits for data management and analytics are staggering.
Read More

Advanced Consumer Engagement (ACE) – Camp IT

on Mar 24, 2015 7:49:14 PM By | Danielle Hilson | 0 Comments | Advanced Analytics Media & Entertainment Retail
Advanced Consumer Engagement (ACE) – Camp IT Consumer insight drives brand positioning, pricing, product and service offerings, and consumer experience execution. Personalized consumer engagement leads to new consumers, new revenues and improved margins.
Read More

The Keys to Consumer Engagement in a Social Media World

on Mar 24, 2015 11:15:52 AM By | Duane Lyons | 0 Comments | Financial Services Media & Entertainment Retail White Papers
Consumer720: The Keys to Consumer Engagement in a Social Media World When creating a social media strategy, many organizations focus 100% of their efforts on how to use social media to reach as many potential consumers as possible.
Read More

Recent Posts

CATEGORIES

see all