Clarity Insights Blog

What Is the Future of Marketing Mixed Models?

on Oct 5, 2017 12:34:42 PM By | Clarity Insights | 0 Comments | marketing analytics marketing effectiveness Social Media
For many marketers, marketing mixed modeling (MMM) has provided necessary insight into marketing effectiveness, especially as traditional marketing channels co-mingle with disruptive platforms like social media networks. MMM promises to illuminate marketing performance metrics and analyze various markets and channels so marketers can allocate their resources accordingly.
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Use Big Data and Social Media for a 360º Customer View

on Oct 4, 2016 6:39:13 PM By | Kristi Colmenero | 0 Comments | Big Data Social Media Consumer720 Customer View Analytics
“The world is now awash in data, and we can see consumers in a lot clearer ways.” —Max Levchin, co-founder of PayPal The advent of big data has been a game-changer for business intelligence and, to an extent, sales and marketing efforts. Businesses today have more information about their customers than ever before. However, it’s primarily one-dimensional, gathered by the company for the company—little insight is provided by the customers themselves.
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