What Is the Future of Marketing Mixed Models?

For many marketers, marketing mixed modeling (MMM) has provided necessary insight into marketing effectiveness, especially as traditional marketing channels co-mingle with disruptive platforms like social media networks. MMM promises to illuminate marketing performance metrics and analyze various markets and channels so marketers can allocate their resources accordingly.
Read More

Use Big Data and Social Media for a 360º Customer View

“The world is now awash in data, and we can see consumers in a lot clearer ways.” —Max Levchin, co-founder of PayPal The advent of big data has been a game-changer for business intelligence and, to an extent, sales and marketing efforts. Businesses today have more information about their customers than ever before. However, it’s primarily one-dimensional, gathered by the company for the company—little insight is provided by the customers themselves.
Read More

Subscribe to our Blog

Start a conversation

Read Recent Posts: