Customer Analytics

Know your customers and meet their needs

We help Fortune 1000 marketing and sales organizations deliver $100s of millions through:

  • Prospect Prioritization

  • Acquisition and Onboarding

  • Relationship Depth and Wallet Share

  • Retention and Win-Back

  • Next Best Offer

  • Digital Experience

  • Customer Engagement and Journey Mapping

  • Satisfaction and Sentiment

  • Customer Lifetime Value

  • Micro-segmentation and Targeting

MDA

Why Clarity’s Customer Analytics?

Discover end-to-end solutions for your customer analytics needs:
roadmap_g100.png
Start with a clear strategy and roadmap; we have a comprehensive sales and marketing framework to discover and prioritize your data and analytic needs
MDA_g100.png

We’ll help you modernize your data architecture so that you have accurate, accessible data, and a 360-degree view of your customer

automation-machine-learning-g100.png

Once that foundation is in place, we’ll apply analytics and machine learning to surface insights to drive decisions and automate actions

performance measurement

We then measure performance, monitoring metrics and fine-tuning our definition of success, and manage performance, ensuring your investment is returning value

customer-analytics_g100.png
The final step, operational execution, is the key to delivering value. Putting your insights to work everyday results in increased customer lifetime value, better customer experience, and deeper relationships
mda-w100.png

Start with the right foundation

Sales and marketing strategic framework: outline of business outcomes, core
capabilities, and key performance indicators

Modern Data Architecture: technology to ingest all types of data, ability to scale for processing and storage demands, and meet high security standards

Recommended data sources: leverage and integrate internal and external data sources to drive value

advanced analytics

Take the next step

Analytics and machine learning: learning: generate unparalleled insights about prospects and customers

Predictive marketing capabilities: micro-segmentation, cluster analysis, message mapping, next best offer, life event identification, and journey mapping

retention

Tie it all together

Reporting and KPI design: balanced scorecards and advanced metrics such as Relationship Depth and Customer Engagement

Integrated CRM capabilities: sales funnel conversion, increase customer acquisition, deepen customer relationships and ensure long-term retention

customer-analytics2.png

Contact us

You want to know who your customers are and be able to deliver what they need in an engaging and rewarding way. We can help. Reach out today for a free assessment of your existing solutions.