Clarity helps our clients use analytics to acquire more customers by:
Integrating data to obtain a single view of their customers
Integrating 3rd party data sources: this includes using machine learning based entity resolution to match records
Gaining understanding of key points in the customer's journey
Segmenting the audience and identifying which have the highest lifetime value, not just in terms of purchases but also in terms of advocacy
How do you know which parts of your customer's journey matter the most to them? How do you improve your call center experience?
The answers don't just lie in undertaking qualitative research. You likely already have the data you need to:
Identify areas of your customer's journey that are most likely to drive conversion
Understand how to identify the questions customers and prospects have before they have to ask them
Present the best offer to the right person at the right time
Given that consumers are using media at any time and any place, getting the right message to the right person at the right time and place can increase marketing impact. Obviously, this demands a deeper understanding of consumer's media habits, as well as which messages matter where.
Clarity has helped clients leverage both geospatial and time series data to create micro-segments that our clients can then target with specific messages or pricing. This work has resulted in performance lifts of up to 50% for some clients.
Clarity Insights has helped clients use geographic data in a wide range of customer analytics; from measuring the impact of changing health provider options on healthcare accessibility for patients, to the impact of store location on marketing.
Voice data, such as recordings of calls to customer service agents, can be a source of great insight. Up until recently, however, it was difficult to analyze this data at scale. Clarity Insights has helped clients do just that using, among other things, neuro-linguistic programming, to gather insights related to customer satisfaction and experience.
Social media contains a treasure trove of data, but combining that data with existing customer files can be challenging. Clarity Insights uses sophisticated entity resolution techniques to resolve this issue, enabling more accurate customer segmentation and greater marketing personalization.
Insights can help grow your business, but only if they are implemented, and 57% of CAOs say the biggest challenge to this is culture. Clarity Insights’ change management consultants address this issue, implementing change management programs that go beyond training to look at the process, communication and incentive changes needed to change culture.