Major Regional Bank Drives Customer Engagement with Machine Learning

Data science helped them get closer to their customer

Challenge

Limited all-around insights

This leading regional bank had  limited visibility into its customers, its customers’ customers, and the relationship between the two. This lack of marketing analytics limited the company's ability to get the best out of its business processes, and to cross-sell, was constrained.


Solution

An advanced machine learning application

Clarity designed and built a customized machine learning application to perform customer entity resolution and ongoing algorithm tuning and “learning”, leveraging innovative mathematical and machine learning techniques.

Outcome

Targeted CRM enabling growth

This solution has provided new insights for the Payment Processing division, enabling substantial top-line growth through more targeted CRM efforts, targeted product positioning, exposure of “customers’ customers” networks, and a reduction in the manual effort required to scale this division.

Contact us

Technologies

hortonworks

Latest News 

Read our blog to see what what we're thinking about

Understanding the Potential of Augmented Data Analytics

Gartner recently published its report, “Top 10 Data and Analytics Technology Trends That Will Change Your Business.” As the authors of the report note: “These data and analytics technology trends

5 Reasons You Need Customer Data Analytics

Professor Leonard Schlesinger of the Harvard Business School, considered one of America’s foremost experts on customer service, had one of his greatest moments of insight while waiting in a grocery

Benefits of a Cloud Data Warehouse

The data warehouse (DW) has proven to be the main ingredient for business intelligence (BI) and advanced analytics. It’s very success, though, has led to a situation where companies are constantly

why-clarity.jpg

Find out how Clarity Insights can help you 

Contact us