Major Regional Bank Drives Customer Engagement with Machine Learning

Data science helped them get closer to their customer

Challenge

Limited all-around insights

This leading regional bank had  limited visibility into its customers, its customers’ customers, and the relationship between the two. This lack of marketing analytics limited the company's ability to get the best out of its business processes, and to cross-sell, was constrained.


Solution

An advanced machine learning application

Clarity designed and built a customized machine learning application to perform customer entity resolution and ongoing algorithm tuning and “learning”, leveraging innovative mathematical and machine learning techniques.

Outcome

Targeted CRM enabling growth

This solution has provided new insights for the Payment Processing division, enabling substantial top-line growth through more targeted CRM efforts, targeted product positioning, exposure of “customers’ customers” networks, and a reduction in the manual effort required to scale this division.

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Technologies

hortonworks

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