Retail & CPG

Your customers’ expectations and buying behaviors have evolved… so should your data and analytics strategy.

From improving buyer experiences to optimizing operations and marketing efficiency, we help you extract value from your data, so you can focus on the most important thing… your customers. 

Retail and CPG companies are under enormous pressure. On top of the need for faster new product introduction, concern over profit margins and evolving supply chain technologies, retailers also have to keep their customers at the center of it all. With smart technology-enabled shoppers, and a competitive market, customer experience is key. Getting your customer to stay loyal amidst a marketing that is changing daily requires understanding your customers' preferences, buying behaviors and needs. 

That data likely exists, but it’s likely living in multiple systems and hidden within online and social platforms. Our expertise to connect the dots between the data and actionable analytics results earned us a spot as a Leader in the Forrester Wave for Customer Analytics Service Providers. 

Improved customer experience, optimized operations and measurable marketing efforts can create a boost to your bottom line. Learn more about our data analytics consulting solutions for the Retail and CPG industry:

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Trade Promotion Analytics
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SAP HANA® Expertise

Our capabilities

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Trade Promotion Analytics

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Demand Forecasting

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Social Consumer Analytics

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Food Service Value Chain

Modernize to stay ahead

Don't just increase capacity; find the right fit
You know when you've outgrown your warehouse technology, but the fix can be daunting with data from different sources that must all be tracked, converted and integrated. We can help you understand the effort of this undertaking, determining program complexity and risk, finding the application of the right fit, and communicating tactical and strategic roadmaps.

Is Teradata is holding you back?
Legacy data platforms are creating losses in productivity due to lags in data speed, lack of access or inadequate sharing. These limitations may be holding you and your team back from the deep analytics performance possible with a more efficient data architecture.

Three steps to leverage your investment in trade spending

Management
Clarity's trade promotion management process delivers the day-to-day implementation of these practices, gathering historical and real-time data and putting that data to work. Is your team equipped to manage your trade promotion data?

Optimization
Next, we refine those practices. Clarity uses the findings from data gathered from sources—inventory, sales, competitive data, internal data—to test and adjust, creating best practices to incorporate into the workflow and automate new processes. Are your systems optimized to adapt to seasonal demands and competitive influences, enable retailers to allocate resources effectively, grow sales and maximize your ROI?

Integration
Finally, the tactical step is the standard day-to-day execution of trade promotion practices. Integrating POS data with syndicated data to get a complete view of your business is a challenge. Working with Clarity ensures a successful cross-functional integration and analysis allowing a comprehensive view of promotion performance, and informs future investments for long term growth.

Creating effective simplicity with the SAP HANA® platform

Clarity helps clients use SAP HANA® software as a BI platform that unlocks business value faster while keeping IT infrastructure simple.

We achieve this for our clients by bringing a unique BI-focused approach to SAP HANA® analytics that is holistic, driven by data and business needs. We integrate single or multiple SAP ECC® instances and operational systems, alongside large external data sets.

We provide seamless integration of multiple data sets, avoid data duplication and remove silos, including hot, warm and cold data.

Partner with Clarity to eliminate the need for two data warehouses—one for SAP®data and one EDW for everything else.

Want to have a conversation with our retail & CPG team?

Whether you're looking to start a project or just have questions around how we’ve helped some of the biggest brands and household names, fill out our Contact Us Form.