Know where you get the most value from your marketing spend across every channel, online or off. Machine learning and powerful analytics generate deep insights into the effectiveness of your campaigns and offers, and they highlight ways to optimize your ROI.
Use historical and real-time data to optimize the performance of your trade promotions, enhance relationships with retailers and deepen customer engagement. Adjust promotion efforts to adapt to seasonal demands and competitive influences, grow sales and maximize your ROI.
Engage with consumers more fully to increase retention, loyalty and lifetime value. Integrate your internal data with external insights from social media and other sources to form a truly 360-degree view of your audience. and use machine learning approaches to enable precise segmentation, targeting, and personalization of the audience and fan experience.