Launching an Analytics Center for Excellence for Marketing Effectiveness

Case Study

Our client, a successful financial and insurance services firm, has long been an industry leader in using data and analytics to improve its business.
In its quest to continually measure, learn and improve, the company sought to deepen its analytics capabilities and use them to bring its marketing
effectiveness to the next level.

 

In this case study, learn now Clarity:

 + Delivered annual returns on investment eight times (8x) their funding cost.
Helped design and implement automated reporting and analytics that returned over $90M in savings and efficiencies
Saved more than $50 million with Marketing efficiencies
+ Decreased delivery cycle time by 70% 

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