Launching an Analytics Center for Excellence for Marketing Effectiveness

Case Study

Our client, a successful financial and insurance services firm, has long been an industry leader in using data and analytics to improve its business. In its quest to continually measure, learn and improve, the company sought to deepen its analytics capabilities and use them to bring its marketing effectiveness to the next level.

 

In this case study, learn how Clarity:

 + Delivered annual returns on investment eight times (8x) their funding cost
Helped design and implement automated reporting and analytics that returned over $90M in savings and efficiencies
+ Decreased delivery cycle time by 70%

Saved more than $50M with marketing efficiencies 

Launching an Analytics Center for Excellence_Cover

 

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