Clarity’s ACE solution integrates customer data to enable marketing personalization
Our ACE platform empowers clients to personalize consumer engagement at a deeper level than before, by creating “segments of one.” Using pre-built regular models and machine learning algorithms tailored to your specific business needs, you can assign scores to reflect the likelihood of a customer responding to a message or experiencing a particular life stage or event. These models can be integrated into your marketing systems to customize and deliver the right message to the right person at the right time.
Additionally, Clarity can build highly accurate micro-segments of your prospects and create lifetime value, propensity and other attributes for them. This allows your teams to improve targeting of media and creative content to increase omnichannel marketing effectiveness. To make these insights accessible across your teams and departments, we offer pre-built dashboards to visualize results and enhance the impact of these data-driven insights.
Improve marketing attribution with a "Top Down, Bottom Up" approach
Improving Marketing Attribution With a "Top Down, Bottom Up" Approach
Last touch, first touch, linear touch—which is the best?
Clarity’s attribution philosophy can best be summarized by triangulation. We take a top-down, bottom-up approach to measurement to help our clients:
Measure what they can: There’s no substitute, in terms of accuracy, for direct-in-market testing of alternatives
Model what they can afford: For channels such as mass marketing, modeling is necessary
Allocate the rest: It’s very difficult to measure the impact of some media—for example, statement stuffers or operational messages. For these, we use an allocation model
Ultimately, Clarity combines these methods to create a singular system to measure marketing effectiveness and improve it with AI and data analysis, allowing your organization to deliver the results you need and demonstrate the ROI of your marketing efforts.
Find out how Clarity Insights can help you
Clarity Insights is the largest onshore consultancy in the US focusing exclusively on data and analytics.
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