Making Social Data Profitable

By blending existing customer data with data pulled from social media, this client was able to improve their marketing effectiveness

Challenge

Increase brand retention & revenue

This client needed to increase brand retention and revenue by improving access to customer and retailer insights from new data and social media sources.


Solution

Clarity's ACE Solution

Clarity’s ACE platform allows companies to build what Forrester calls, "the database affinity." This is defined as "a catalogue of people’s tastes and preferences collected by observing their social behaviors." 

ACE combines architecture, datamodels, accelerators to enable companies to create more personalized marketing based on data gleaned from social media and other sources 

Outcome

Improved customer relationships & cost savings

The client's marketing personalization capability was improved, enabling them to send more personalized messages through their customer’s preferred channel.

The project reduced the client's marketing costs by allowing them to better target offers and not waste marketing spend. 

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Technologies

tableau
hadoop

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