Making Social Data Profitable

By blending existing customer data with data pulled from social media, this client was able to improve their marketing effectiveness

Challenge

Increase brand retention & revenue

This client needed to increase brand retention and revenue by improving access to customer and retailer insights from new data and social media sources.


Solution

Clarity's ACE Solution

Clarity’s ACE platform allows companies to build what Forrester calls, "the database affinity." This is defined as "a catalogue of people’s tastes and preferences collected by observing their social behaviors." 

ACE combines architecture, datamodels, accelerators to enable companies to create more personalized marketing based on data gleaned from social media and other sources 

Outcome

Improved customer relationships & cost savings

The client's marketing personalization capability was improved, enabling them to send more personalized messages through their customer’s preferred channel.

The project reduced the client's marketing costs by allowing them to better target offers and not waste marketing spend. 

Contact us

Technologies

tableau
hadoop

Latest News

Read our blog to see what we are thinking about 

Understanding the Potential of Augmented Data Analytics

Gartner recently published its report, “Top 10 Data and Analytics Technology Trends That Will Change Your Business.” As the authors of the report note: “These data and analytics technology trends

5 Reasons You Need Customer Data Analytics

Professor Leonard Schlesinger of the Harvard Business School, considered one of America’s foremost experts on customer service, had one of his greatest moments of insight while waiting in a grocery

Benefits of a Cloud Data Warehouse

The data warehouse (DW) has proven to be the main ingredient for business intelligence (BI) and advanced analytics. It’s very success, though, has led to a situation where companies are constantly

why-clarity.jpg

Find out how Clarity Insights can help you 

Contact us