Master Data Management Improves Customer Experience and Insights

Leading P&C Insurer Partners with Clarity to Create a Customer Data Hub

Challenge

Too Many Data Silos

This P&C insurer with over 30M customers needed a single view of customer and policy information in order to improve customer experience and obtain customer insights. Home, auto, life and specialty insurance data was spread out across multiple silos of data within their legacy mainframe and AS/400 environments.

Solution

Master Data Managment

Clarity lead the delivery of an enterprise MDM system to create one view of the customer across multiple business lines. Solution components included:

  • Overall solution architecture, design, development and testing

  • Detailed analysis of use cases and business rules for data transformation and survivorship

  • Tailored out of the box customer data model and maintenance processes to meet specific needs of client’s business

  • Matching engine optimization and tuning

Outcome

Improved Customer Insight

Clarity helped the company improve customer experience and increase customer insights by:

  • Enabling customer self-service via web and mobile apps

  • Improving customer service operations in their call centers

  • Gaining deeper understanding of cross line business penetration at the customer and enterprise household levels

  • Establishing a customer insights platform needed to feed future “next best offer” analytic models and enhance cross selling

 

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