Retail and consumer packaged goods (CPG) companies are under enormous pressure. Between the race to get innovative products on the market, increasing profit margins and optimizing supply chains, retailers also have to keep the customer top-of-mind. With smart technology-enabled shoppers, and a competitive market, experience is key. Get your customer to stay loyal amidst the options for free and fast shipping, curbside pickup or mobile shopping with holistic personalized engagement that speaks directly to your customers' preferences, habits and needs.
That data is readily available thanks to social media, and by leveraging mobile and web-based tools, you can take advantage of it when you partner with Clarity. Our expertise using data and analytics results in improved customer experience, optimized operations and marketing efforts and a boost to your bottom line. Learn more about our retail and CPG industry solutions:
Social login and other new sources of data are providing insight and context for a wealth of information about consumers. Those that can tie it together into valuable, accurate information will be the new market leaders. We know how to structure those systems, how to delve into the deepest layers that surround your data, and how to surface the real value waiting to be found."
— Duane Lyons, Managing Partner
Clarity's trade promotion management process delivers the day-to-day implementation of these practices, gathering historical and real-time data and putting that data to work. Is your team equipped to manage your trade promotion data?
Next, we refine those practices. Clarity uses the findings from data gathered from sources—inventory, sales, competitive data, internal data—to test and adjust, creating best practices to incorporate into the workflow and automate new processes. Are your systems optimized to adapt to seasonal demands and competitive influences, enable retailers to allocate resources effectively, grow sales and maximize your ROI?
Finally, the tactical step is the standard day-to-day execution of trade promotion practices. Integrating POS data with syndicated data to get a complete view of your business is a challenge. Working with Clarity ensures a successful cross-functional integration and analysis allowing a comprehensive view of promotion performance, and informs future investments for long term growth.