Turning Likes Into Ad Revenue

Clarity worked with a social media giant to understand and influence customer behavior, resulting in a boost in marketing effectiveness.

Challenge

Tons of data and limited ad performance

This client had hundreds of millions of customers a day interacting with 2M advertisers on their site. This generated a lot of data—22 terabytes to be precise. Couldn’t we use the data to improve ad performance and therefore increase advertising sales?


Solution

Data instance transformation & analysis

The client had a distributed file system, one of the core elements of big data. However, the architecture system in place was too slow and harder to query across multiple elements. Working with our client, the Clarity team transformed the Vertica data instance so that the data was brought together in the right way, making it easier to query.

Clarity proceeded to conduct a number of analyses including:

  • Location analysis
  • Ad effectiveness analysis
  • Delivery funnel analysis
  • TURF Analysis

Outcome

Results for advertisers = Increased Revenue

Our work created new customer insights and advanced targeting, which drove up demand and revenues by delivering unbeatable results for advertisers. For some clients, the performance lift from the insights were as great as 50%.

Download the full case study

Technologies

tableau
vertica

Latest News

Read our blog to see what we're thinking about

Addressing Advanced Data Protection & Compliance in Snowflake

Many organizations in today's matrixed and often siloed corporate environments struggle to prevent data leakage because of privileged abuse and credential theft - and are WAY behind on addressing key

Survive or Thrive? Data and Analytics Trends That are Reshaping Corporate Priorities

As market research suggests, your strategy  for data and analytics is critical to your business strategy and corporate priorities. Business leaders should be asking themselves, “What will happen if

Breaking Down Data Barriers with Snowflake Data Warehouse

Data First. It sounds so logical that data should be the foundation and driver for most organizations. But with eighty percent of the world’s data sitting behind firewalls, in disparate systems and

why-clarity.jpg

Find out how Clarity Insights can help you 

Contact us