Turning Likes Into Ad Revenue

Clarity worked with a social media giant to understand and influence customer behavior, resulting in a boost in marketing effectiveness.

Challenge

Tons of data and limited ad performance

This client had hundreds of millions of customers a day interacting with 2M advertisers on their site. This generated a lot of data—22 terabytes to be precise. Couldn’t we use the data to improve ad performance and therefore increase advertising sales?


Solution

Data instance transformation & analysis

The client had a distributed file system, one of the core elements of big data. However, the architecture system in place was too slow and harder to query across multiple elements. Working with our client, the Clarity team transformed the Vertica data instance so that the data was brought together in the right way, making it easier to query.

Clarity proceeded to conduct a number of analyses including:

  • Location analysis
  • Ad effectiveness analysis
  • Delivery funnel analysis
  • TURF Analysis

Outcome

Results for advertisers = Increased Revenue

Our work created new customer insights and advanced targeting, which drove up demand and revenues by delivering unbeatable results for advertisers. For some clients, the performance lift from the insights were as great as 50%.

Download the full case study
technologies2.jpg

Technologies

tableau
vertica

Subscribe to our blog

Latest News

Read our blog to see what we're thinking about

TensorFlow and Neural Networks: a Primer

Prinicpal Data Science Consultant Shantanu Raghav, along with Director of Data Science Gabriel Mohanna and Data Science Consultant Adam Zebrowski, break down neural networks, TensorFlow and common

The Foundation of Business Insights

Take a look at the second piece in Don Gooldy's series on data architecture. In my prior article, we established that data architecture is a business centric design discipline; it is not one of

Is Your Data Architecture Really Your Architecture, or is it Your Plumbing?

Senior Principal and Data Architect Don Gooldy explores data architecture's vital relationship to business function. When modern architects design the great buildings of our time, they do so to

why-clarity.jpg

Find out how Clarity Insights can help you 

Contact us