Turning Likes Into Ad Revenue

Clarity worked with a social media giant to understand and influence customer behavior, resulting in a boost in marketing effectiveness.

Challenge

Tons of data and limited ad performance

This client had hundreds of millions of customers a day interacting with 2M advertisers on their site. This generated a lot of data—22 terabytes to be precise. Couldn’t we use the data to improve ad performance and therefore increase advertising sales?


Solution

Data instance transformation & analysis

The client had a distributed file system, one of the core elements of big data. However, the architecture system in place was too slow and harder to query across multiple elements. Working with our client, the Clarity team transformed the Vertica data instance so that the data was brought together in the right way, making it easier to query.

Clarity proceeded to conduct a number of analyses including:

  • Location analysis
  • Ad effectiveness analysis
  • Delivery funnel analysis
  • TURF Analysis

Outcome

Results for advertisers = Increased Revenue

Our work created new customer insights and advanced targeting, which drove up demand and revenues by delivering unbeatable results for advertisers. For some clients, the performance lift from the insights were as great as 50%.

Download the full case study
technologies

Technologies

tableau
vertica

Latest News

Read our blog to see what we're thinking about

Learning How to Tell Compelling Data Stories: Part Two

Bang for your BUNK Today we’re going to sort through a massive amount of data to produce a data story that truly catches the listener’s attention. By taking a look at short-term rentals and answering

AI Technology May be Attractive, But Are You Ready to Tie the Knot?

  Managers Risk Costly Blunders By Rushing Out AI Tech: Consultants As companies seem to be making a 'mad dash' towards integrating this technology, the more successful firms are taking a step back

Interoperability Is the Key to Lower Healthcare Costs and Better Patient Outcomes. But How Do We Get There?

Lack of interoperability has been a roadblock to innovation. Changing that will elevate the future of healthcare. Robert "Bob" Fuller's recent article published in Healthcare Analytics News online

why-clarity.jpg

Find out how Clarity Insights can help you 

Contact us