Customer Analytics

Know your customers and meet their needs with our customer analytics consulting solutions

We help Fortune 1000 marketing and sales organizations deliver $100s of millions through:
  • Prospect Prioritization

  • Acquisition and Onboarding

  • Relationship Depth and Wallet Share

  • Retention and Win-Back

  • Next Best Offer

  • Customer Behavior and Digital Experience

  • Customer Engagement and Journey Mapping

  • Satisfaction and Sentiment

  • Customer Lifetime Value

  • Micro-segmentation and Targeting

  • Healthcare, Insurance, Financial Services and Strategic Market Analytics


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Clarity Insights Recognized as a Leader in Customer Analytics
The Forrester Wave™: Customer Analytics Service Providers, Q2 2019
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Why Clarity’s Customer Data Analytics?

Start with a clear strategy and roadmap; we have a comprehensive sales and marketing framework to discover and prioritize your data and analytic needs

We’ll help you modernize your data architecture so that you have accurate, accessible data, and a 360-degree view of your customer

Once that foundation is in place, we’ll apply analytics and machine learning techniques to surface insights to drive decisions and automate actions

We then measure performance, monitoring metrics and fine-tuning our definition of success, and manage performance, ensuring your investment is returning value

The final step, operational execution, is the key to delivering value. Putting your insights to work everyday results in increased customer lifetime value, better customer experience, and deeper relationships

Related Content

White Paper | How to Achieve a Customer-Centric Culture With Data-Driven Insights

Analyst Report | Clarity Insights Recognized as a Leader in Customer Analytics in The Forrester Wave™

Solution Brief | Prominent Customer Analytics Capabilities

 

Why Clarity’s Consumer Analytics?

Discover end-to-end solutions for your customer analytics needs:
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Start with the right foundation

Sales and marketing strategic framework: outline of business outcomes, core
capabilities, and key performance indicators

Modern Data Architecture: technology to ingest all types of big data, ability to scale for processing and storage demands, and meet high security standards

Recommended data sources: leverage and integrate internal and external data sources to drive value

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Take the next step

Analytics and machine learning: generate unparalleled insights about prospects and customers

Predictive marketing capabilities: micro-segmentation, cluster analysis, message mapping, next best offer, life event identification, consumer experience and journey mapping

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Tie it all together

Reporting and KPI design: balanced scorecards and advanced metrics such as Relationship Depth and Customer Engagement

Integrated CRM capabilities: sales funnel conversion, increase customer acquisition, deepen customer relationships and ensure long-term retention

Quality over Quantity: Making Value-based Care Live Up to its Promise

Legislation and programs outside the Affordable Care Act have passed in the last decade affecting the way healthcare organizations get paid, including the recent Merit-Based Incentive Payment System

Democratizing Data Analytics: Change Management for Smarter Access and Adoption

As business intelligence has evolved over time, we’ve watched more people come to understand the connection of data to their day-to-day roles and responsibilities; in parallel, we’ve seen everyone

Stop Using ‘Disruption’ if You Can’t Define It

“You can’t manage what you can’t measure.” This familiar phrase captures how companies struggle as they seek to establish goal setting and employee engagement parameters in a constantly changing

Contact us.

You want to know who your customers are and be able to deliver what they need in an engaging and rewarding way. We can help. Reach out today for a free assessment of your existing customer analytics solutions.